i copied this from some thread that i found:
Hihi!!
My turn to add in reivews.

I have both loved baby and obuba. In fact, my loved baby is only like 2 wks older than the obuba.
IMO, I will say both are good in their own ways.
Loved baby
Pro - Cooler and much lighter material. Small and compact, comes with its own bag. Easy to fold and keep inside the bag. The dimension is about the size of a clutch bag. So it's rather convenient to bring out.
Con - Lesser coverage, so you gotta adjust nicely when you wanna breastfeed. If your baby kicks a lot, then maybe it's not a good choice. Colours are not very nice. Tends to make me look FAT, and I'm already fat enough to begin with...
Obuba
Pro - Large coverage. Can cover everything up to your butt, so it's very discreet. Lovely colours. Will always get compliment when you use it. Obuba makes me look slimmer. It's chic and nice!
Con - Thicker material so it's much hotter. It's better to cover baby half way, exposing the legs to allow more air circulation. I cant seem to fold the wrap nicely.. no matter how I squeeze and roll, the strap can not bundle the wrap nicely... Like the velco always 1 inch shorter.
p/s: chocoholyx, need your help for that.. why I cant velco it nicely ah? I need to pull the strap so that it stretch the wrap before I can velco it.. I don't like to stretch the material... scare it will spoil it or make the button drop out. But if I don't stretch it, I can't velco it leh..
Anyway, to summarize...if you are looking for something to bring out, I suggest you get Obuba. It is so nice that I'm thinking of getting an extra piece..

If you are looking for something to use at home, loved baby will be better as it's lighter and cooler. Loved Baby not very nice to use outside.... makes me feel rather "Ah Soh". But I will still bring it out to use sometimes as it's compact.
If you got the money, can get both since they got their pros and cons. But if you only want to buy one, stick to Obuba.... (However, you may end up buying more cos it's so nice! I had a hard time resisting buying another piece. ;p)