SingaporeMotherhood | Parenting

September 2012

Directory: Shops for New Mothers & Mums-To-Be

Aside from department stores which carry maternity and nursing wear, you will be able to find clothing, creams, pads, and even furniture for your little one from these shops. If you come across one that should be included in this list, do let us know!

If you are A new mum or mum-to-be who needs everything
Go to One-stop shops that carry all but the kitchen sink

Kiddy Palace

What it has A range of products for infants and toddlers (from birth to 3 years), children (4-12 years), and expecting mothers. They include apparel, footwear, toiletries, accessories, nursery furniture, strollers, safety accessories, toys, bed-bath-feeding paraphernalia, sports equipments, maternity wear, breast pumps and pads.
Tip! Pay $10 for a year-long store membership to enjoy 10 per cent off regular items.



What it has The flagship store at HarbourFront Centre showcases a full range of children’s furniture, pushchairs, car seats and travel cots. Mothercare stores also carry apparel for babies and toddlers, as well as maternity and nursing wear for mums and mums-to-be. The in-house brand sleepsuits for infants are extremely popular.
Tip! Spend $300 within three months to be eligible for membership. This gives you a 10 per cent discount on regular-priced items. There is also a ‘Baby & Me’ club that rewards you with a $5 store voucher when you sign up online.

Tom & Stefanie

What it has Their shops at City Square Mall, Tampines 1, West Mall and Woodlands Civic Centre carry necessities for expecting mothers, babies and children. There is a wide range of products, from bedding to school supplies to adult apparel.
Tip! There is a wealth of good buys — like a small bottle of baby bath soap at $1 a bottle — if you have the patience to search.

If you are A busy mum or mum-to-be who has no time to go to the stores
Go to Online shops

Baby Meadows

What it has A wide selection of baby carriers, car seats and strollers you can sort by brand and specs, feeding and nursery necessities, as well as educational dvds, books and toys.
Tip! ‘Like’ their Facebook page to be updated about their special promotions and member privileges.

Baby Slings & Carriers

What it has The shop has a wide range of baby slings and carriers of various styles and from various brands. It also carries selected nursing covers and accessories. What’s useful for new mums is its breakdown of carriers by age for infants and older babies.
Tip! There will be a new physical store location come October 2012. Your purchase gives you a Babywearer’s Privilege Card which entitles you to babywearing support from the shop for six months from the date of purchase.

Baby Studio

What it has Previously located at The Paragon and UOB Centre, the store has now moved online and carries babu paraphernalia from brands like Chicco, Capella, Essian, JuJuBe, Lucky Baby, Paradiso, Sassy, SoftPlay, TinyLove, Diaper Champ, Pecan, Polka, and Carmate.
Tip! ‘Like’ their Facebook page to get alerts about their warehouse sales, when products are discounted up tp 80 per cent. There is a free delivery service (within Singapore) for orders above $150.

First Few Years

What it has They carry strollers, cots, travel cots, baby care essentials, organic clothing for babies, activity centres, feeding accessories and breastfeeding necessities.
Tip! Go to the shop at The Paragon to see the entire range of porducts.

DearBaby™, (Minilogy LLP)

What it has The store, which also has a physical presence at Fusionopolis@One-North, carries both pre-loved and new products for babies and young children. Discounted items are available on their website under “Great Deals”.
Tip! There is free local delivery for orders above $100. There is a BabyDollars™ rewards programme where customers receive rebates and are entitled to special buys and promotions.


What it has A full range of baby and child accessories — from toys to safety products to furniture — from established international brands like Baby Einstein, Bright Starts, TAF Toys, and more. You can also see the actual products at the warehouse at Tagore Industrial Avenue.
Tip! Check out the “Clearance Display Set” category on the site to find “almost new, never used display pieces” at great prices.


What it has A one-stop total shopping experience for mothers, babies and kids, offering international brands with proven track records and great design. You can find everything here, from nursery furniture to strollers and toys.
Tip! Expecting? You can start a Baby Registry here!

Mums & Babes

What it has A good selection of baby furniture and plenty of baby accessories; ranging from feeding, baby wear, toys, pushchairs, bath and hygiene products to gifts. You can also visit the stores at Wheelock Place, United Square, Ang Mo Kio Hub, and Secom Centre.
Tip! Breastfeeding mums can choose from a complete range of Medela breast pumps and accessories.

If you are A nursing mum, a pregnant mum-to-be
Go to Places where fashion meet function!

Maternity Exchange

What it has Buy or rent designer maternity and nursing wear from international brands such as Japanese Weekend, Maternal America and Jules & Jim Maternity, as well as popular local brands Mothers En Vogue and Dote Nursing. There are also postpartum shapewear, maternity swimwear and maternity and breastfeeding lingerie.
Tip! Let the store’s experts help you look fab, not fat throughout pregnancy and postpartum weeks. Thereafter, look sleek with Maternity Exchange’s sister store, Dress Sense. This offers buy and rent options for designer evening gowns, cocktail dresses, bridesmaid dresses, mother of the bride outfits and other occasion wear, jewellery and evening bags for all women.

Mothers En Vogue

What it has Maternity wear at this Centrepoint shop is also designed for breastfeeding and very often, even beyond. Popular items include the Zahra Applique Tunic made from eco-friendly bamboo, the Ara Embroidered Woven Dress with side seam access for breastfeeding, and Weekender Pants with a jersey knit waistband that can be pulled up over the belly or rolled down to sit on the hips. The clothes do look at good as their names sound!
Tip! Subscribe to their mailing list to know about their weekly promotions. Currently, you can achieve lifetime membership with $280 minimum spend (usual $350).

EGG Maternity

What it has This New Zealand brand has a shop at VivoCity but delivers for free worldwide with online purchases. Apart from a full range of maternity and nursing clothing, the store also has a great range of maternity exercise wear, evening wear and maternity bras.
Tip! The store is currently looking for its new model mum-to be. See details here.

Spring Maternity

What it has Specially designed maternity and nursing collections at attractive prices. Spring offers a wide range of maternity, nursing and baby essentials as well as lifestyle products such as strollers, car seats, nursery furniture, bedding, feeding accessories and educational toys.
Tip! A Mom’s Card membership with $400 spent in a single or combined receipts. This entitles the holder to a 10 per cent discount on most items.

Le Blooming Chic

What it has This homegrown brand’s collections include separates in breathable fabrics that mix and match easily and which grow with the moms-to-be from early months till after delivery.
Tip! Nursing mums will love the versatile multi-way nursing dress which can be worn in six different ways.

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Directory: Shops for New Mothers & Mums-To-Be