SingaporeMotherhood | Parenting

April 2014

Online Maternity & Nursing Fashion for Mums-to-be in Singapore

When you’re pregnant and feeling more fatigued than usual, even the thought of shopping for maternity clothes – which you will need, really! – can bring on a migraine. That’s why we love online shopping, where we can browse and buy without ever having to leave the comfort of home. So go on, sit back, put your feet up, and let your fingers do the walking. Here are some of the best local start-ups for maternity and nursing needs in Singapore.


Maternity Exchange

The only maternity and nursing rental store in Singapore, Maternity Exchange boasts a collection any fashionista-mum would be proud to own. Think Japanese Weekend, Seraphine, Jules & Jim… You can also choose to buy the items – a wise option as they are gorgeous enough to use post-pregnancy. What’s really unique: the pretty birthing gowns which are specially designed for delivery purposes, equipped with the right openings to provide easy access for laboring on a birthing ball, to breastfeeding.

Mother Needs

Designed and produced by fellow mothers, the shop carries maternity and nursing tops, dresses, separates and intimates, as well as accessories. There’s also an office-ready maternity collection so working mums-to-be can be bump-chic in the boardroom. You can also buy the Indonesian sling, the Selendang, here.

DoteImages: Dote


Dote is the brainchild of Dotted Lines designer and mum of three Dorothy, who believes that clothes should be tasteful and effortless. Indeed, her collection of nursing wear is effortlessly wearable, from maternity through to breastfeeding and beyond. We like the attention to detail, which help the pieces – and the mums wearing them – stand out from the crowd.

Mummy’s Secret

What’s mummy’s secret? A good list of online stores like these where all she has to do is lift a finger to get what she wants! But really, this Mummy’s Secret has a wides range of youthful Korean-style maternity and nursing wear, including ‘confinement wear’ and ‘nursing sleepwear’. Prices are extremely affordable, so you don’t feel the pinch if you only wear these through one pregnancy.

Stylish Mom2be Maternity

Showcasing maternity and nursing wear, this blogshop also lets you visit their showroom to try on the clothes, so you don’t have to worry about returns. The styles veer towards the casual. We like the maternity pants and jeans, which are incredibly affordable.

UbermumsImages: Ubermums


The solid colours and pretty prints of Ubermums’ maternity and nursing clothes can take you from the office to weekend gatherings in style. We like the DUO range, where maternity apparel come with nursing features – the perfect two-in-one clothing for practical mums! There’s also a colourful range of nursing ponchos and nursing aprons available.

The Birth Shop

The Birth Shop is a “One-Stop-Shop” the caters to maternity and breastfeeding needs, from apparel to accessories, toiletries, and even essential oils and teas. This award-winning shop also carries the well-known Mums In Mind baby slings which pioneered babywearing in Singapore a decade ago. What’s really nice is that the shop is organised like a community, with workshops for parents-to-be as well as new parents. Drop by for free demonstrations on how to sling your baby – just remember to call first to make sure that it’s open!


Started by a mum, Materalove’s trendy breastfeeding clothes come in comfortable stretch fabrics that drape over postpartum bodies, helping create sleek silhouettes. Nursing openings are cleverly hidden so that mothers can nurse discreetly with ease and confidence.

Nursing Muslimah

This locally-founded company sells “modest nursing and maternity wear and accessories” especially for Muslim mothers. The range includes modern wear, traditional wear (such as abayas, jilbabs and kurtis) and innovative breastfeeding helpers (such as inners, tanks and shawls).

MEVImages: Mothers En Vogue

Mothers En Vogue

It’s not just that these maternity and breastfeeding clothes wouldn’t look out of place on a fashion runway. It’s also the fact that they are made from natural and/or eco-friendly fabric, so they’re not abrasive on Baby’s delicate skin. We love the Xtended® range of maternity wear that is also designed for nursing and post-delivery, and the adorable mini versions for little girls to dress up like mummy!

My Little Angels Maternity

Started in 2007 to cater for mums-to-be who wanted affordable and pretty maternity and nursing wear, this online shop also has its own brand MyLittleAngels Maternity. Accumulate S$300 within 3 months (from selected brands) to become a member and you’ll get 25 per cent off on your birthday month, plus other privileges.

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Online Maternity & Nursing Fashion for Mums-to-be in Singapore