Went through alot insurance info just awhile ago because I was going through corporate group insurance renewal for my group.
There're really alot details which laymen like us won't fully grasp and comprehend. Unless we read and are financially trained to understand the fine print, we end up being led by the nose by the agents, who'd of cos convince us that their product is the best. Sure right, otherwise how to sell?
So just remember a few rules, as with all things, remember to spread your risk. So if you're in the mkt to buy $100,000 of life insurance, perhaps buy $50k from 2 insurers.
Insurers like AIA and Prudential are much more expensive compared to local brands. However, they do have very comprehensive products.
If you've more time on your hands, can look at slightly smaller (but also very established) insurers like TM Asia, UOB Life, Aviva.. Becos they're keen to gain market share, they've some very attractive products, competitively priced!
If you're in the pink of health and a Singaporean, good to buy NTUC Income products. They had problems with claims experience etc in the past but have improved alot. Because they're a cooperative (loosely translated as govt-backed), they're actually forced to offer some products not out of profitability but more as a 'social responsibility' such as their medishield products so these are good to buy!
If you're concerned abt finances after birth of child but also scared you're not covered enough, get a cheap RENEWABLE (this is v v v impt orh) term insurance say maybe 5 yrs. Averagely, for $250k coverage and you're abt 30 yrs old, you'll probably pay abt $200 per year which is very very cheap. The early part of the child's life is when you wanna make sure if you or hubby *touch wood* anything happen, your baby will be financially provided for.
The above are my personal opinions formed after months (long, draggy & painful) of trawling through SO MUCH insurance info for the group until I wanna puke. Just remember, buy within your means!