bee > if you want, you can try using nipple shields. i tried, it helped a little. but for me, i prefer to just let him latch. only the initial few seconds when he latches on, it hurts. after he starts sucking, it doesn't hurt anymore. ur nipples will 'toughen' after a while. the cracks will heal. and it won't hurt anymore. after feeding, u can squeeze out a bit of ur milk to apply on ur nipples. then after that, apply nipple cream, and let it 'air dry'.