SingaporeMotherhood | Parenting

September 2015

Simply Life: A Brand for Babies, Toddlers & Kids

Homegrown label Simply Life held its brand launch party at Vineyard at Hort Park, last Tuesday, 22 September 2015. The brand, founded under Creative Moms Pte Ltd, has been built on the belief that our journey through life should be an uplifting and joyous one. Simply Life designs and produces products ranging from home-ware and lifestyle essentials to apparel for babies and children. Rest assured, they are all made with materials of the finest and safest quality, and they come in various designs that bear motivational messages for the little ones!

So what can you expect from this local brand which sports the tagline, “The Next Best Thing to A Parent’s Caress”? Luxuriously soft infant and children’s wear, and a bath and bedding collection which are made of superior bamboo fibres that are hypoallergenic, anti-fungal as well as antibacterial. Boasting qualities such as being highly breathable and thermo-regulating, the all natural bamboo material also happens to be highly absorbent and moisture-wicking. The material which is OEKO-TEX Standard 100 certified, ensures the best of the line hygiene, softness, and is also a breeze to wash. Trust Simply Life’s range of baby and kids-wear to keep your precious ones comfortable during play or at rest.


Regardless of being at home or outdoors, Simply Life’s tableware and water bottles are crafted with FDA approved materials – these include food-grade melamine and BPA-free plastics. They are built to last, are leak-proof, stain resistant, and odourless, giving mummies absolute peace of mind when filling up their children’s water bottles at the start of each school day!


Apart from paying attention to the aesthetics and quality of their products, Simply Life also places equal emphasis on creating fun-filled designs which incorporate an encouraging or inspiring message for their young consumers. “We believe in a world filled with hope and happiness, possibilities and positivity, especially the world of children and their families. An encouraging word, a helping hand or a timely pat on the back is sometimes what we need to become all that we can be and live the life we want. Through Simply Life, we want families to live more joyfully and love more radiantly,” explains Choong Yih Min, co-founder of Simply Life.


Take your pick from adorable printed sleep suits, two-toned shortalls, spaghetti strap dresses, sleeveless dresses, t-shirts and even pyjama sets for your kids! Simply Life also offers a range of underwear made from bamboo fibres – they come in packs of five, featuring a robot print for the boys and cute little garden critters for the girls!


And that’s not all. Anti-slip bamboo socks for babies, toddlers and children, and amazingly soft bamboo towels are also part of their irresistible range. Has that piqued your interest? Visit the Simply Life website hereSimply Life products are also available at major departmental stores, children specialty stores and via their online store, which is updated on a quarterly basis.


All images are courtesy of Simply Life.

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Simply Life: A Brand for Babies, Toddlers & Kids