If you could use LEGO to create anything you want in a reimagined world, what would you build? For seven-year-old Tyra in Singapore, it is the hotels that her father stays in when he goes overseas for work. Doing this helps Tyra feel closer and connected to her daddy when they are apart, no matter where he may be in the world.
Tyra’s creation is one of many from LEGO Group’s Rebuild The World campaign featured on LEGO’s new four-metre globe at the LEGO House in Billund, Denmark. The globe, which took 2,700 hours to build, uses over 350,000 LEGO® bricks and elements and has creations sent in from children from all over the world.
LEGO Rebuild The World
This year, LEGO’s Rebuild The World campaign takes place in Singapore for the first time, and everyone — young and young-at-heart — is encouraged to put on their creative hat, get hands-on, and dream big with the little pieces.
Build To Give
What can one LEGO brick do? Well for a start, joining it with another little brick, and another, and another can lead to the start of a mighty undertaking, such as the campaign’s Build To Give initiative. This aims to help turn the act of giving into something fun and easy that families can do together. Furthermore, it’s a fab way to involve the kids in a cause that brings joy to others even as they play.
“The LEGO System In Play has long been the ultimate platform for creative expression and problem solving. With Rebuild The World, we want to inspire Singaporeans of all ages to play and unleash their creativity to share their incredible builds with us. At the same time, the Build To Give initiative will encourage generosity among our children and pass on the joy of play to other children in need, thus bringing them into this world of infinite possibilities,” said Rohan Mathur, Marketing Director Southeast Asia, the LEGO Group.
Build and Post to Give LEGO
Here’s how you and your children can be a part of it:
- Use your LEGO to build something that depicts your passion in a reimagined world. Anything goes, so let loose and use your imagination!
- Share your LEGO build on Facebook and Instagram, with the following hashtags #RebuildTheWorld
- Remember to set your posts to public.
For every 50 build submissions received through the hashtags and public posts from now till 15 November 2020, the LEGO Group will give away S$2,000 worth of products to children with five local charities in Singapore. These are:
- YWCA Singapore
- Epworth Community Services
- Arc Children’s Centre
- Care Corner
- Children’s Aid Society
So bring out those bricks and start building. Remember to post your creations on Facebook and Instagram, with the relevant hashtags, so you’ll be helping to bring more brick play to needy children in Singapore. In doing so, you could win a set of LEGO® Classic Bricks Bricks Plates for more building fun with the kids during the year-end school holidays. Deets below!
:: Giveaway :: We have two sets of LEGO® Classic Bricks Bricks Plates worth $119.90 each to give away
This inspiring mix of LEGO® bricks and pieces puts a world of creative construction into the hands of budding builders. With a variety of colors and shapes – including wheels, windows, doors and eyes – plus 4 16×16-stud baseplates, kids can build whatever they imagine. Whether following instructions for suggested models or enjoying free-building fun, the open-ended play possibilities are endless!
How to win:
- Post a picture of your (or your child’s) LEGO build in FB or IG with these tags:
- Make your post public so we know you’ve done it
- Sit back, relax, and we’ll get in touch with you if you’ve won
Closing date: 12pm, Sunday 15 November 2020. Open to Singapore addresses only.
Images: @2020 The LEGO Group