SingaporeMotherhood | Baby & Toddler

September 2015

Fashion Scoop: Seed Heritage Spring/Summer 2015

Our little ones are our pride and joy and yes, we love to play dress-up with them. Now that Australian fashion brand Seed Heritage is in Singapore, there’s more reason to do so!

Seed Heritage opened its second childrenswear store in Singapore at Vivocity in August 2015 (the first store is at Parkway Parade). “The response we have been getting from Singapore has been amazing. Since the opening of our Parkway Parade store, it is clear that Singaporean parents enjoy dressing up their little ones” says Denise Haughey, General Manager at Seed Heritage.

With Seed Heritage on our shores, we love that our boys now have a wider variety of fashion cool to choose from. We love the fun, cheery colours of the Spring/Summer 2015 collection. We love the range of accessories — from hipster hats to hair-ties, from jelly sandals to watermelon print shoes and stripe sneakers, from goggly animal backpacks to fun necklaces — yes, there’s something for every mini fashionista there!

The low-down for this season? Fun. In prints, in animals, and in stripes of all conceivable direction, from straight to chevron.


The Seed Heritage store at VivoCity will also exclusively carry the Seed Heritage Teen Girl collection, great news for those with daughters who are getting to that in-between age where fashion and fit are oh so important.

This season’s collection has it all — white skinny jeans paired with a striped muscle tank for smart sophistication, a slogan sweater for that touch of Riviera chic, and key fashion statement pieces that’ll see her from girlhood and through those sweetheart teenage years.
Seed Heritage is at VivoCity, Shop #02-87. All images: Seed Heritage.

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Fashion Scoop: Seed Heritage Spring/Summer 2015