Apart from direct discount, voucher for next purchase is also good. I guess 'big size' toy is very appealing to parents, just like Friso, their campaign to redeem free powered ride on friso car with remote control received overwhelming response. Lots of parents would bulk buy in order to redeem the free gift. Of course, this is the brand that I have been buying for more than 4 years which I trusted to benefit my children. Otherwise, I wouldn't anyhow switch brand just because of the free gift.